Interview Questions And Answers : Why Do You Want to Work Here
Interview Questions And Answers : Why Do You Want to Work Here
The interviewer is looking for similar things whether asking about company or position. The hiring manager wants to:
- Learn about your career goals and how this position fits into your plan
- Make sure that you are sincerely interested in the job and will be motivated to perform if hired
- Find out what you know about the company, industry, position (and if you took the time to research)
- Understand your priorities and preferences — which aspects of the company and/or job are appealing to you and why?
However, you must approach each part of the question differently.
I. What do you like about this company?
The hiring manager is looking for someone who will fit in at the company and enjoy working there.
A good answer will demonstrate a knowledge of the company and industry. That means you must do your homework so that you can identify specific reasons for wanting to work for the firm.
These reasons could include one or several of the following:
- Company general reputation
- Reputation of key leaders
- Admiration of products/services
- Admiration of other company initiatives (marketing campaign, community involvement, training programs)
- Company awards
- management philosophy Company
- Company values
- positioning in market Company
- Company growth/success
You can probably think of other reasons that would also work. Please note:“It’s close to my house” is not a good reason.
Common Mistakes:What Do You Like About This Company?
- A too-general answer that could apply to any company. Most of my interview coaching clients make this mistake. They say something like,“It’s a great company and I’d love to work there.” That’s nice, but it’s also not very memorable or believable.
- An uninformed answer that shows you haven’t done any research. The worst thing you can do is demonstrate that you don’t even know what the company does — or that you only have a vague idea and expect the interviewer to fill you in.
- An unenthusiastic answer that makes the interviewer wonder if you really want the job. You want to convince the interviewer that you are excited about the idea of working for his company. Avoid an answer like, “I heard there were some open positions, so here I am.”
Mistakes To Avoid
1. Being too honest:
“Uh, because I’m totally unemployed and sorta desperate at this moment which means my standards for what I’ll do for money are pretty low and flexible right now, including working for you.”
Again, bonus points for being honest…but although we always encourage you to tell the truth, there is a fine line between being upfront and being escorted out the door. Next.
2. Being too generic:
“Well, it seems like this is a super cool company to work for and it would be great to be able to get a job here.”
Aww, I bet you tell all the hiring managers that. Not only is it generic, but it doesn’t showcase any of the research that you’ve done on the company or the position. Next.
3. A boring apathetic answer:
“I dunno. I saw you were hiring. Guess you wouldn’t be advertising if you didn’t have a job opening and I could really use one…a job that is. So…we gonna do this or what?”
Wrong. Your job is to convince the hiring manager that you’re the perfect candidate…and this job seeker is definitely not the perfect candidate for anything…except maybe going back to bed and getting some sleep. Next!
4. Being wishy washy:
“Uh, I don’t know. I mean, I need a job and well, you guys have a super cool website and I really like your company logo colors so I guess…give me a chance?”
Oh man, I don’t know if I should give you a job or a sympathy hug. I think I’m gonna go with hug. Next.
5. Being inappropriately funny:
“Because you guys need me. I’m the best of the best and then there’s the rest.”
II. Why are you interested in the job?
So you love the company and you can prove it. Think you’re all set? Not so fast. You must also be prepared to speak about the position. You must prove that you are the perfect fit for THIS JOB at THIS COMPANY.
So ask yourself: What is appealing about this job? Why did you respond to this job description?
You must be able to discuss what excites you about the work. After all, every manager wants to hire someone who will love the work required and be committed to doing a great job.
A great answer will also allow you to sneak in information about how good you are at the work required (after all, it’s much easier to love your work when you’re good at it). While the interviewer wants to know why you are attracted to the job, he’ll be even more interested in hearing about why your experience has prepared you to excel in the position.
Bottom line: Companies like to hire people who will be good at the job – and enjoy what they do. Clearly communicate both your interest and ability.
Common Mistakes: Why Are You Interested in This Job?
- A too-general answer that could apply to any position. You don’t want to give the impression that you’re only interested in this job because it’s available. I often compare job interviewing to dating (hopefully, dating is at least a little bit more fun for you). No date wants to hear, “You were the only one who would go out with me.” It’s the same with job interviewing. You have to woo the company and talk about why the position was made for you.
- An uninformed answer that shows you don’t understand the job. If you don’t comprehend every word on that job description, take some time to research.
- An unenthusiastic answer that makes the interviewer wonder if you really want the job. If you can’t provide details about why you’re into the job, the interviewer will likely assume that you’re NOT.
How to Research the Company
Now you know the best practices for answering, “Why do you want to work here?” To apply them to your own next job interview, you’ll probably need to do a bit of research.
If you already know all about the company and why it’s a good match for you, you can skip this part and go practice your answer. For everyone else, here are some tips for researching any company.
The Company Web Site Why Do You Want to Work Here
Start with the company web site. This may seem like an obvious approach, but you have to take the time to actually do it.
A good company web site covers everything from firm history to mission statement to product lines to latest awards and accomplishments. Read all of the About Us stuff and spend some time in the Press Room, where you’ll usually find the latest press releases and media mentions.
Read the company blog if they have one. Next, sign up for any newsletter offered and check out the company’s social media presence (LinkedIn, Twitter, Facebook, YouTube, etc.)
You’ll also want to spend some time in the site’s Careers section. Some firms provide extensive information about the hiring process on their sites — including job profiles and sample interview questions in some cases.
Depending on the size of the company and whether it’s public or private, you may even be able to access financial statements, annual reports, and executive biographies.
Media Coverage Why Do You Want to Work Here
Although company web sites can tell you a lot, you can learn even more with a broader Google search.
Look for recent articles about the company in the mainstream press and industry publications. These articles can also provide useful information about the latest trends in the industry and how the company compares with competitors. If you are aware of an influential publication that covers the industry, go to the publication web site and conduct a search.
You can also find articles and other company information through services like LexisNexis® and Hoovers™. While these are pricey subscription-based services, many public libraries offer free access.
Your network may be your most valuable research source. Reach out to trusted contacts in your network for information. A search on LinkedIn can quickly reveal who you know at the hiring company (or who you know that knows somebody). Look for those currently at the firm and those who worked there in the past.
An “inside contact” can provide priceless data and can even serve as an advocate (if you’re lucky and have been nurturing your relationships).
Don’t just rely on LinkedIn. You can also ask around to determine if any trusted contacts (former colleagues, professors, etc.) have a connection to the firm.
Just be careful about name-dropping in the interview if you don’t know your contact’s internal reputation.
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